Next on the agenda (literally TWO days later), was a quick 3-day trip, with no time to spare, to California for the annual ASR (Action Sports Retailers) convention in downtown San Diego. Joining up with the Sacred G team, I got an awesome sneak peak at all the new action, gear, clothing, and more for many companies for the upcoming 2009 year. I was able to meet and hang with some of the coolest companies in the action sports industry such as DC Shoes, the Metal Mulisha, and Skin Industries just to name a few. Later on I was also treated to a small private concert by the rapper Too $hort, courtesy of Famous Stars and Straps Clothing. Finally I packed up and headed back home for a few days of much needed rest.